/* ============================================================
   Case Study — SUMA  ·  TEMA CLARO (fondo blanco)
   Paleta de marca SUMA para los acentos
   ============================================================ */

.case {
  --suma-orange: #ee6f2f;
  --suma-lime:   #b8bf1f; /* lima algo más oscura para leer sobre blanco */
  --suma-purple: #8f45bd;
  --suma-teal:   #1f9fb0;
  --orange: #ee6f2f; /* acento genérico = naranja de marca SUMA */

  /* Tokens de tema claro del caso */
  --c-ink:  #141414;
  --c-body: #3f3f3f;
  --c-muted:#6b6b6b;
  --c-line: rgba(0,0,0,.13);
  --c-bg2:  #f5f4f1;
  --c-card: #f7f6f3;

  background: #ffffff;
  color: var(--c-ink);
}

/* ===== Variante YADOMS: paleta verde, hero claro sin foto ===== */
.case--yadoms {
  --suma-orange: #2f7d4f; /* verde principal */
  --suma-lime:   #7aa030; /* verde oliva */
  --suma-purple: #14532d; /* verde bosque */
  --suma-teal:   #3fa66a; /* verde fresco */
  --orange: #2f7d4f;
}
.case--yadoms .case-hero--plain { background: linear-gradient(180deg, #eaf3e6 0%, #ffffff 82%); }
.case--yadoms .case-hero--plain::after { display: none; }
.case--yadoms .case-hero__tag {
  background: color-mix(in srgb, var(--orange) 12%, #fff);
  color: var(--orange); border: 1px solid color-mix(in srgb, var(--orange) 34%, transparent);
  backdrop-filter: none;
}
.case--yadoms .case-hero__title { color: var(--c-ink); text-shadow: none; font-size: clamp(44px, 11vw, 150px); letter-spacing: -.03em; }
.case--yadoms .case-hero__title .accent { color: var(--orange); }
.case--yadoms .case-hero__sub { color: var(--c-body); margin: 12px auto 0; }
/* Hero centrado con logo de marca */
.case--yadoms .case-hero { text-align: center; align-items: center; }
.case--yadoms .case-hero__tag { align-self: center; }
.case--yadoms .case-hero__logo { height: clamp(150px, 28vw, 300px); width: auto; margin: 10px 0; }

/* Color por etapa: una variable --pc controla todos los acentos */
.phase--orange { --pc: var(--suma-orange); }
.phase--lime   { --pc: var(--suma-lime); }
.phase--purple { --pc: var(--suma-purple); }
.phase--teal   { --pc: var(--suma-teal); }
.phase[class*="phase--"] .phase__num,
.phase[class*="phase--"] .phase__title { color: var(--pc); }
.phase[class*="phase--"] .eyebrow,
.phase[class*="phase--"] .block__label { color: var(--pc); }
.phase[class*="phase--"] .block__label::before { background: var(--pc); }
.phase[class*="phase--"] .card h5 { color: var(--pc); }
.phase[class*="phase--"] .card:hover { border-color: var(--pc); }
.phase[class*="phase--"] .figure figcaption::before { color: var(--pc); }
.phase[class*="phase--"] .insight-tag strong { color: var(--pc); }

/* Título SUMA del hero: logo de marca */
.case-hero__title--logo { margin: 6px 0; }
.case-hero__title--logo img { height: clamp(104px, 26vw, 340px); width: auto; }

/* ---------- Menú de etapas (píldora flotante) ---------- */
.case-nav {
  position: fixed; bottom: clamp(16px,3vw,26px); left: 50%; transform: translateX(-50%);
  z-index: 100; display: flex; gap: 3px; padding: 7px;
  background: rgba(15,15,15,.92); backdrop-filter: blur(14px);
  border: 1px solid rgba(255,255,255,.1); border-radius: 100px;
  box-shadow: 0 18px 44px rgba(0,0,0,.28);
  max-width: calc(100vw - 28px); overflow-x: auto; scrollbar-width: none;
}
.case-nav::-webkit-scrollbar { display: none; }
.case-nav a {
  display: flex; align-items: center; gap: 8px; padding: 9px 15px; border-radius: 100px;
  font-family: var(--font-sans); font-size: 13.5px; color: rgba(255,255,255,.72);
  white-space: nowrap; transition: background .25s, color .25s;
}
.case-nav a b { font-family: var(--font-mono); font-weight: 700; font-size: 12px; }
.case-nav a:hover, .case-nav a.is-active { background: rgba(255,255,255,.13); color: #fff; }
.case-nav a:nth-child(1) b { color: var(--suma-orange); }
.case-nav a:nth-child(2) b { color: var(--suma-lime); }
.case-nav a:nth-child(3) b { color: var(--suma-purple); }
.case-nav a:nth-child(4) b { color: var(--suma-teal); }
.case-nav a:nth-child(5) b { color: var(--suma-orange); }
.case-nav a:nth-child(6) b { color: var(--suma-teal); }

.phase, .metrics { scroll-margin-top: 24px; }

@media (max-width: 620px) {
  .case-nav a span { display: none; }
  .case-nav a { padding: 10px 13px; }
}

/* ---------- Back link (píldora oscura, flota sobre claro y oscuro) ---------- */
.case-back {
  position: fixed; top: 20px; left: var(--pad); z-index: 90;
  display: inline-flex; align-items: center; gap: 8px;
  padding: 10px 18px; border-radius: 100px;
  background: rgba(15,15,15,.82); backdrop-filter: blur(14px);
  border: 1px solid rgba(255,255,255,.14);
  font-family: var(--font-mono); font-size: 12px; letter-spacing: .1em;
  color: #fff; transition: background .3s;
}
.case-back:hover { background: var(--orange); }
.case-back span { transition: transform .3s; }
.case-back:hover span { transform: translateX(-4px); }

/* ---------- Hero (foto + degradado oscuro) ---------- */
.case-hero {
  min-height: 92svh;
  display: flex; flex-direction: column; justify-content: flex-end;
  padding: clamp(60px,10vw,120px) var(--pad) clamp(40px,6vw,70px);
  position: relative; overflow: hidden;
  background: #0a0a0a;
}
.case-hero::after {
  content: ""; position: absolute; inset: 0; z-index: 1; pointer-events: none;
  background: linear-gradient(180deg, rgba(10,10,10,.15) 0%, rgba(10,10,10,.5) 55%, rgba(10,10,10,.9) 100%);
}
.case-hero__bg {
  position: absolute; inset: 0; z-index: 0;
  background-size: cover; background-position: center;
  opacity: 1;
}
.case-hero > *:not(.case-hero__bg) { position: relative; z-index: 2; }
/* Tag con píldora para legibilidad sobre la foto */
.case-hero__tag {
  font-family: var(--font-mono); font-size: 12.5px; letter-spacing: .18em; font-weight: 700;
  color: #fff; align-self: flex-start;
  background: rgba(10,10,10,.6); backdrop-filter: blur(4px);
  padding: 8px 15px; border-radius: 100px; border: 1px solid rgba(255,255,255,.18);
}
.case-hero__title {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(72px,20vw,280px); line-height: .85; color: #fff;
  margin: 14px 0 6px; letter-spacing: .02em;
}
.case-hero__sub { font-size: clamp(18px,2.6vw,30px); font-weight: 300; color: rgba(255,255,255,.92); max-width: 640px; margin-top: 8px; }

/* ---------- Meta bar (claro) ---------- */
.case-meta {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: 1px; background: var(--c-line);
  border-bottom: 1px solid var(--c-line);
}
.case-meta__item { background: #fff; padding: clamp(24px,4vw,44px) var(--pad); }
.case-meta__item h4 { font-family: var(--font-mono); font-size: 11px; letter-spacing: .15em; color: var(--suma-orange); margin-bottom: 10px; }
.case-meta__item p { font-size: 15px; line-height: 1.4; color: var(--c-ink); }

/* ---------- Overview ---------- */
.case-intro { padding: clamp(60px,9vw,120px) var(--pad); background: var(--c-bg2); color: var(--c-ink); }
.case-intro__lead {
  font-size: clamp(22px,3.2vw,40px); line-height: 1.28; font-weight: 300;
  max-width: 960px;
}
.case-intro__lead strong { font-weight: 600; color: var(--suma-orange); }

/* ---------- Phase section ---------- */
.phase { padding: clamp(60px,9vw,130px) var(--pad); border-bottom: 1px solid var(--c-line); background: #fff; }
.phase:nth-child(even) { background: var(--c-bg2); }
.phase__head { display: flex; align-items: baseline; gap: clamp(16px,3vw,40px); flex-wrap: wrap; margin-bottom: clamp(30px,5vw,60px); }
.phase__num {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(60px,12vw,150px); line-height: .8; color: var(--pc, var(--orange)); opacity: .95;
}
.phase__titles .eyebrow { margin-bottom: 8px; }
.phase__title { font-family: var(--font-display); font-weight: 600; font-size: clamp(30px,5.5vw,68px); line-height: .95; color: var(--c-ink); }
.phase__intro { max-width: 720px; font-size: clamp(15px,1.8vw,19px); line-height: 1.6; color: var(--c-muted); margin-top: 12px; }

/* ---------- Content blocks ---------- */
.block { margin-top: clamp(30px,4vw,54px); }
.block__label {
  font-family: var(--font-mono); font-size: 13px; letter-spacing: .12em; font-weight: 700;
  color: var(--orange); text-transform: uppercase; margin-bottom: 18px;
  display: flex; align-items: center; gap: 12px;
}
.block__label::before { content: ""; width: 26px; height: 2px; background: var(--orange); display: inline-block; }
.block p { font-size: 16px; line-height: 1.65; color: var(--c-body); max-width: 780px; }
.block p + p { margin-top: 14px; }
.block strong { color: var(--c-ink); }

/* Card grid */
.cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 16px; }
.card {
  padding: 26px; border: 1px solid var(--c-line); border-radius: 14px;
  background: var(--c-card); transition: border-color .3s, transform .3s;
}
.card:hover { border-color: var(--orange); transform: translateY(-3px); }
.card h5 { font-family: var(--font-mono); font-size: 12px; letter-spacing: .1em; color: var(--orange); margin-bottom: 10px; }
.card h4 { font-size: 19px; font-weight: 600; color: var(--c-ink); margin-bottom: 10px; line-height: 1.2; }
.card p { font-size: 14.5px; line-height: 1.55; color: var(--c-muted); max-width: none; }
.card ul { list-style: none; margin-top: 4px; }
.card li { font-size: 14.5px; line-height: 1.7; color: var(--c-body); padding-left: 18px; position: relative; }
.card li::before { content: "→"; position: absolute; left: 0; color: var(--orange); }

/* Hypothesis / quote style */
.hyp { border-left: 3px solid var(--pc, var(--orange)); padding: 6px 0 6px 22px; margin-top: 14px; }
.hyp p { font-size: 17px; line-height: 1.55; color: var(--c-ink); font-style: italic; }

/* FODA 2x2 */
.foda { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.foda__cell { padding: 22px; border-radius: 12px; border: 1px solid var(--c-line); }
.foda__cell h5 { font-family: var(--font-mono); font-size: 12px; letter-spacing: .1em; margin-bottom: 12px; }
.foda__cell ul { list-style: none; }
.foda__cell li { font-size: 14px; line-height: 1.5; margin-bottom: 8px; padding-left: 16px; position: relative; color: var(--c-body); }
.foda__cell li::before { content: "·"; position: absolute; left: 4px; }
.foda--f { background: rgba(238,111,47,.10); border-color: rgba(238,111,47,.3); }
.foda--f h5 { color: var(--suma-orange); }
.foda--o { background: rgba(31,159,120,.08); }
.foda--o h5 { color: #1f9f78; }
.foda--d { background: rgba(184,134,11,.08); }
.foda--d h5 { color: #a9760a; }
.foda--a { background: rgba(214,69,69,.08); }
.foda--a h5 { color: #d64545; }

/* Figures (artifact images) */
.figure { margin-top: clamp(24px,3vw,40px); }
.figure img {
  width: 100%; border-radius: 14px; border: 1px solid var(--c-line);
  background: #fff;
}
.figure figcaption {
  margin-top: 14px; font-family: var(--font-mono); font-size: 12.5px; letter-spacing: .05em;
  color: var(--c-muted); display: flex; align-items: center; gap: 10px;
}
.figure figcaption::before { content: "◆"; color: var(--orange); font-size: 10px; }
.figure--frame img { padding: 0; }

/* Two-up figures */
.figs-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-top: clamp(24px,3vw,40px); }

/* ---------- Matriz Océano rojo vs. océano azul ---------- */
.matrix { margin-top: clamp(24px,3vw,40px); }
.matrix__legend { display: flex; gap: 26px; margin-bottom: 18px; flex-wrap: wrap; }
.matrix__leg { font-family: var(--font-mono); font-size: 12px; color: var(--c-body); display: flex; align-items: center; gap: 9px; }
.matrix__leg .dot { width: 14px; height: 14px; border-radius: 50%; flex-shrink: 0; }
.dot--filled { background: #c1863c; }
.dot--dashed { border: 2px dashed #1f9fb0; }
.matrix__scroll { overflow-x: auto; padding-bottom: 6px; }
.matrix__plot { position: relative; min-width: 580px; padding: 0 0 30px 42px; }
.matrix__grid { display: grid; grid-template-columns: 1fr 1fr; grid-template-rows: 210px 210px; border: 1px solid var(--c-line); border-radius: 14px; overflow: hidden; }
.quad { position: relative; padding: 18px 20px; }
.quad--tl { border-right: 1px solid var(--c-line); border-bottom: 1px solid var(--c-line); }
.quad--tr { border-bottom: 1px solid var(--c-line); background: color-mix(in srgb, #1f9fb0 7%, #fff); }
.quad--bl { border-right: 1px solid var(--c-line); background: color-mix(in srgb, #d0552e 7%, #fff); }
.quad h5 { font-family: var(--font-mono); font-size: 11px; letter-spacing: .06em; text-transform: uppercase; font-weight: 700; color: var(--c-ink); margin-bottom: 6px; }
.quad > p { font-size: 12.5px; color: var(--c-muted); line-height: 1.4; max-width: 175px; }
.ocean--blue {
  position: absolute; right: 16px; bottom: 16px; width: 138px; height: 138px; border-radius: 50%;
  border: 2px dashed #1f9fb0; background: rgba(31,159,176,.10);
  display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; padding: 12px;
}
.ocean--blue b { font-family: var(--font-mono); font-size: 11px; font-weight: 700; color: #10788a; letter-spacing: .04em; line-height: 1.25; }
.ocean--blue small { font-size: 10px; color: #3a9aa6; margin-top: 5px; }
.ocean--red {
  position: absolute; right: 18px; bottom: 16px; width: 150px; height: 116px; border-radius: 50%;
  border: 1px dashed #c1863c; background: rgba(193,134,60,.16);
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 7px;
}
.ocean--red .brand { font-family: var(--font-mono); font-size: 12px; color: #895120; display: flex; align-items: center; gap: 8px; font-weight: 700; }
.ocean--red .brand::before { content: ""; width: 9px; height: 9px; border-radius: 50%; background: #c1863c; }
.matrix__y { position: absolute; left: 0; top: 0; bottom: 30px; display: flex; flex-direction: column; justify-content: space-between; align-items: flex-start; }
.matrix__y span { writing-mode: vertical-rl; transform: rotate(180deg); font-family: var(--font-mono); font-size: 10.5px; letter-spacing: .06em; color: var(--c-muted); font-weight: 700; }
.matrix__x { display: flex; justify-content: space-between; margin-top: 12px; }
.matrix__x span { font-family: var(--font-mono); font-size: 11px; letter-spacing: .06em; color: var(--c-muted); font-weight: 700; }

/* ---------- Split: columna imagen + columna datos ---------- */
.split {
  display: grid; grid-template-columns: 1fr 1fr; align-items: stretch;
  border-bottom: 1px solid var(--c-line); background: #fff;
}
.split--reverse .split__media { order: 2; }
.split__media { position: relative; min-height: 420px; overflow: hidden; }
.split__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.split__body {
  padding: clamp(40px,6vw,90px) var(--pad);
  display: flex; flex-direction: column; justify-content: center;
}
.split__body .eyebrow { color: var(--suma-orange); }
.split__title { font-family: var(--font-display); font-weight: 600; font-size: clamp(26px,4vw,52px); line-height: 1; color: var(--c-ink); margin: 14px 0 20px; letter-spacing: -.01em; }
.split__body p { font-size: 16px; line-height: 1.6; color: var(--c-body); max-width: 560px; }
.split__body p + p { margin-top: 12px; }
.split__list { list-style: none; margin-top: 26px; }
.split__list li { font-size: 15px; line-height: 1.5; color: var(--c-ink); padding: 13px 0 13px 20px; border-top: 1px solid var(--c-line); position: relative; }
.split__list li::before { content: ""; position: absolute; left: 0; top: 20px; width: 8px; height: 8px; border-radius: 50%; background: var(--suma-orange); }
.split__list li:last-child { border-bottom: 1px solid var(--c-line); }

/* ---------- Arquetipo / User Persona (HTML) ---------- */
.persona {
  margin-top: clamp(24px,3vw,40px);
  padding: clamp(26px,4vw,44px);
  border-radius: 18px;
  background: var(--c-bg2);
  border: 1px solid var(--c-line);
}
.persona__head { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.persona__avatar {
  width: 78px; height: 78px; border-radius: 50%; flex-shrink: 0;
  background: color-mix(in srgb, var(--pc, var(--orange)) 16%, #fff);
  border: 1px solid var(--pc, var(--orange));
  display: grid; place-items: center;
  font-family: var(--font-display); font-weight: 700; font-size: 30px;
  color: var(--pc, var(--orange));
}
.persona__arch { font-family: var(--font-mono); font-size: 11px; letter-spacing: .16em; font-weight: 700; color: var(--pc, var(--orange)); display: block; }
.persona__name { font-family: var(--font-display); font-weight: 600; font-size: clamp(26px,4vw,44px); color: var(--c-ink); line-height: 1; margin: 8px 0 8px; letter-spacing: -.01em; }
.persona__metaline { font-family: var(--font-mono); font-size: 13px; letter-spacing: .04em; color: var(--c-muted); }
.persona__quote {
  font-size: clamp(16px,2.1vw,21px); line-height: 1.5; font-weight: 300; color: var(--c-ink);
  max-width: 780px; margin: 22px 0 4px; padding-left: 20px;
  border-left: 3px solid var(--pc, var(--orange));
}
.persona__tags { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 22px; }
.persona__tags span {
  font-family: var(--font-mono); font-size: 12.5px; color: var(--c-body);
  padding: 9px 15px; border-radius: 100px; background: #fff;
  border: 1px solid var(--c-line);
}
.persona__cols { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px,1fr)); gap: 14px; margin-top: 26px; }
.persona__card { padding: 20px 22px; border-radius: 14px; background: #fff; border: 1px solid var(--c-line); }
.persona__card h5 { font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .12em; font-weight: 700; color: var(--pc, var(--orange)); margin-bottom: 14px; }
.persona__card ul { list-style: none; }
.persona__card li { font-size: 14.5px; line-height: 1.5; color: var(--c-body); padding: 6px 0 6px 16px; position: relative; }
.persona__card li::before { content: ""; position: absolute; left: 0; top: 13px; width: 6px; height: 6px; border-radius: 50%; background: var(--pc, var(--orange)); }

/* ---------- Customer Journey Map (cuadro) ---------- */
.journey { margin-top: clamp(20px,3vw,34px); }
.journey__hint { font-family: var(--font-mono); font-size: 11px; letter-spacing: .1em; color: var(--c-muted); margin-bottom: 10px; }
.journey__scroll { overflow-x: auto; padding-bottom: 14px; }
.jmap {
  display: grid;
  grid-template-columns: 148px repeat(6, minmax(188px, 1fr));
  gap: 6px; min-width: 1160px;
}
.jmap__cell { padding: 13px 15px; border-radius: 10px; background: #fff; border: 1px solid var(--c-line); }
.jmap__cell p { font-size: 12.5px; line-height: 1.45; color: var(--c-body); max-width: none; }
.jmap__cell strong { color: var(--c-ink); }
.jmap__corner { background: transparent; border: none; }
.jmap__rowlabel {
  display: flex; align-items: center; justify-content: center; text-align: center;
  font-family: var(--font-mono); font-size: 11px; letter-spacing: .05em; font-weight: 700;
  color: #0f0f0f; border-radius: 10px; padding: 12px; line-height: 1.3;
}
.jmap__rowlabel--obj  { background: #46c48a; }
.jmap__rowlabel--inf  { background: #c3aef2; }
.jmap__rowlabel--ux   { background: #ec3fa0; color: #fff; }
.jmap__rowlabel--pain { background: #7a45e0; color: #fff; }
.jmap__rowlabel--act  { background: #86e29a; }
.jmap__cell--ux { background: #ec3fa0; border-color: #ec3fa0; }
.jmap__cell--ux h5 { font-family: var(--font-sans); font-size: 13px; font-weight: 700; color: #0f0f0f; margin-bottom: 5px; }
.jmap__cell--ux p { color: #24101a; }
.jmap__phase {
  display: flex; align-items: center; justify-content: center; text-align: center;
  background: #2a2a2a; color: #fff; border-radius: 10px; padding: 15px 10px;
  font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .06em; font-weight: 700;
}

/* ---------- Propuesta de adaptógenos ---------- */
.adaptogens {
  margin-top: clamp(24px,3vw,40px); padding: clamp(26px,4vw,44px); border-radius: 18px;
  background: linear-gradient(135deg, color-mix(in srgb, var(--pc, var(--orange)) 12%, #fff), #fff);
  border: 1px solid color-mix(in srgb, var(--pc, var(--orange)) 34%, transparent);
}
.adaptogens h3 { font-family: var(--font-display); font-weight: 600; font-size: clamp(22px,3.6vw,40px); color: var(--c-ink); margin-bottom: 14px; letter-spacing: -.01em; }
.adaptogens > p { font-size: 16px; line-height: 1.6; color: var(--c-body); max-width: 840px; }
.adaptogens > p + p { margin-top: 12px; }
.adaptogens strong { color: var(--c-ink); }
.adaptogens__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px,1fr)); gap: 14px; margin-top: 26px; }
.adaptogen { padding: 20px; border-radius: 14px; background: #fff; border: 1px solid var(--c-line); }
.adaptogen span { font-family: var(--font-mono); font-size: 11px; letter-spacing: .1em; font-weight: 700; color: var(--pc, var(--orange)); display: block; margin-bottom: 10px; }
.adaptogen h4 { color: var(--c-ink); font-size: 17px; margin-bottom: 6px; }
.adaptogen p { font-size: 13.5px; line-height: 1.5; color: var(--c-muted); max-width: none; }
.transform { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; margin-top: 26px; padding-top: 22px; border-top: 1px solid var(--c-line); }
.transform__pill { font-family: var(--font-mono); font-size: 13px; padding: 10px 16px; border-radius: 100px; border: 1px solid var(--c-line); color: var(--c-body); }
.transform__pill--to { background: var(--pc, var(--orange)); color: #0f0f0f; border-color: var(--pc, var(--orange)); font-weight: 700; }
.transform__arrow { color: var(--pc, var(--orange)); font-size: 20px; }

/* Comparación de dos columnas (texto) */
.compare { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 24px; }
.compare__side { padding: 28px; border-radius: 14px; border: 1px solid var(--c-line); background: var(--c-card); }
.compare__side--muted { opacity: .9; }
.compare__side h4 { font-family: var(--font-display); font-weight: 600; font-size: clamp(20px,3vw,30px); color: var(--c-ink); margin-bottom: 10px; line-height: 1; }
.compare__side p { font-size: 15px; line-height: 1.55; color: var(--c-body); max-width: none; }
.compare__side .tagline { font-family: var(--font-mono); font-size: 11px; letter-spacing: .12em; color: var(--c-muted); display: block; margin-top: 16px; }
.compare__side--accent { border-color: var(--pc, var(--orange)); background: color-mix(in srgb, var(--pc, var(--orange)) 8%, #fff); }
.compare__side--accent h4 { color: var(--pc, var(--orange)); }

/* Lista de características (target) */
.char-list { list-style: none; display: grid; grid-template-columns: repeat(auto-fit,minmax(230px,1fr)); gap: 12px; margin-top: 22px; }
.char-list li { font-size: 15px; line-height: 1.45; color: var(--c-body); padding: 16px 18px; border-radius: 12px; background: var(--c-card); border: 1px solid var(--c-line); }
.char-list li strong { color: var(--c-ink); font-weight: 600; }

/* Insight tags */
.insights { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 18px; }
.insight-tag {
  padding: 10px 16px; border-radius: 100px; border: 1px solid var(--c-line);
  font-size: 14px; color: var(--c-body); background: var(--c-card);
}
.insight-tag strong { color: var(--pc, var(--orange)); font-weight: 700; }

/* HMW questions */
.hmw { display: grid; gap: 14px; }
.hmw__q {
  display: flex; gap: 16px; align-items: flex-start;
  padding: 22px 24px; border-radius: 14px;
  background: color-mix(in srgb, var(--pc, var(--orange)) 10%, #fff);
  border: 1px solid color-mix(in srgb, var(--pc, var(--orange)) 40%, transparent);
}
.hmw__q span { font-family: var(--font-mono); font-weight: 700; color: var(--pc, var(--orange)); font-size: 13px; flex-shrink: 0; padding-top: 3px; }
.hmw__q p { font-size: clamp(16px,2vw,21px); line-height: 1.4; color: var(--c-ink); font-weight: 300; }

/* MVP feature list */
.mvp { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px,1fr)); gap: 16px; }
.mvp__item { padding: 24px; border-radius: 14px; background: var(--pc, var(--orange)); color: #0f0f0f; }
.mvp__item:nth-child(even) { background: #fff; border: 1px solid var(--c-line); color: var(--c-ink); }
.mvp__item h4 { font-size: 18px; font-weight: 700; margin-bottom: 8px; }
.mvp__item p { font-size: 14px; line-height: 1.55; opacity: .92; }

/* ---------- Métricas & KPIs ---------- */
.metrics { padding: clamp(60px,9vw,120px) var(--pad); background: #fff; border-bottom: 1px solid var(--c-line); }
.metrics__head { margin-bottom: clamp(30px,4vw,50px); }
.metrics__head .eyebrow { color: var(--suma-orange); }
.metrics__title { font-family: var(--font-display); font-weight: 700; font-size: clamp(34px,6vw,74px); line-height: .95; color: var(--c-ink); margin-top: 14px; letter-spacing: -.02em; }
.metrics__note { font-size: 14px; line-height: 1.55; color: var(--c-muted); max-width: 720px; margin-top: 16px; }
.metrics__group { margin-top: clamp(34px,4vw,54px); }
.metrics__grouplabel {
  font-family: var(--font-mono); font-size: 12px; letter-spacing: .12em; text-transform: uppercase; font-weight: 700;
  color: var(--c-ink); margin-bottom: 18px; display: flex; align-items: center; gap: 12px;
}
.metrics__grouplabel::before { content: ""; width: 26px; height: 2px; background: var(--suma-orange); display: inline-block; }
.stat-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(210px,1fr)); gap: 16px; }
.stat { padding: 28px 24px; border: 1px solid var(--c-line); border-radius: 16px; background: var(--c-card); }
.stat__num { font-family: var(--font-display); font-weight: 700; font-size: clamp(38px,5vw,62px); line-height: 1; color: var(--c-ink); letter-spacing: -.02em; }
.stat__num small { font-size: .45em; font-weight: 600; color: var(--c-muted); letter-spacing: 0; }
.stat__label { margin-top: 12px; font-size: 14px; line-height: 1.4; color: var(--c-body); }
.stat__tag { display: inline-block; margin-top: 16px; font-family: var(--font-mono); font-size: 10px; letter-spacing: .1em; font-weight: 700; padding: 5px 11px; border-radius: 100px; }
.stat__tag--public { background: rgba(31,159,120,.13); color: #1a7a5a; }
.stat__tag--meta { background: rgba(238,111,47,.14); color: #c05a1f; }
.stat--accent { background: var(--suma-orange); border-color: var(--suma-orange); }
.stat--accent .stat__num, .stat--accent .stat__num small, .stat--accent .stat__label { color: #0f0f0f; }
.stat--accent .stat__tag--public { background: rgba(0,0,0,.14); color: #0f0f0f; }

/* Outcome (banda de color de cierre) */
.outcome { padding: clamp(60px,10vw,140px) var(--pad); background: var(--orange); color: #fff; }
.outcome .eyebrow { color: #fff; }
.outcome__title { font-family: var(--font-display); font-weight: 700; font-size: clamp(34px,6vw,88px); line-height: .95; margin: 16px 0 26px; }
.outcome__lead strong { color: #fff; }
.outcome__grid { display: grid; grid-template-columns: repeat(3,1fr); gap: clamp(24px,4vw,50px); margin-top: 50px; }
.outcome__stat span { font-family: var(--font-display); font-weight: 700; font-size: clamp(44px,7vw,90px); line-height: 1; }
.outcome__stat p { margin-top: 10px; font-family: var(--font-mono); font-size: 13px; letter-spacing: .08em; }
.outcome__lead { font-size: clamp(18px,2.4vw,26px); line-height: 1.45; font-weight: 300; max-width: 860px; }

/* Next project */
.case-next { padding: clamp(40px,6vw,70px) var(--pad); background: #fff; text-align: center; border-bottom: 1px solid var(--c-line); }
.case-next a { font-family: var(--font-display); font-weight: 600; font-size: clamp(28px,5vw,60px); color: var(--c-ink); transition: color .3s; }
.case-next a:hover { color: var(--orange); }
.case-next .eyebrow { display: block; margin-bottom: 14px; color: var(--suma-orange); }

@media (max-width: 860px) {
  .split { grid-template-columns: 1fr; }
  .split--reverse .split__media { order: 0; }
  .split__media { min-height: 320px; }
}
@media (max-width: 760px) {
  .case-meta { grid-template-columns: 1fr 1fr; }
  .foda { grid-template-columns: 1fr; }
  .figs-2 { grid-template-columns: 1fr; }
  .compare { grid-template-columns: 1fr; }
  .outcome__grid { grid-template-columns: 1fr; gap: 30px; }
}